I'm the founder of Collective Shift, an Australian crypto research and education company based in Melbourne, and I write The Signal, the briefing for the new era of finance.
THE STARTI found Bitcoin at 17, growing up in regional Tasmania, refereeing basketball and umpiring footy on weekends to have extra cash to put into Bitcoin and Ethereum. I made every classic mistake on the way through: chased hype, held dead bags from the last cycle, and had no plan for selling.
What fixed it wasn't a better coin, it was a process: understanding tokenomics and cycles, writing rules down before the market got loud, and taking profits on the way up instead of hoping at the top.
COLLECTIVE SHIFT
In 2020 I sold a big chunk of my crypto to start Collective Shift in Melbourne. Australia has no rollover concessions, so that decision came with a six-figure tax bill, and I built the company anyway, because I was sick of watching smart people get crushed by the same traps I'd crawled out of.
Today our research team serves around 1,100 members, we're a research and education partner to Coinbase, Swyftx and CoinSpot, and we invest our own money alongside the research we publish. I split my time between Melbourne and New York as we grow into the US.
THE SIGNAL
The Signal is the letter I wish someone had sent me at 17: one shift worth understanding every Friday, short notes during the week, and never a price call. It's free, here.