Founder and CEO of Collective Shift, the global digital asset research and education firm named in the AFR Fast 100 2026. I'm a TEDx speaker, I host The Wealth Shift podcast, and I write The Signal, the investor briefing for the new era of finance. I invest my own money alongside the research our team publishes.
I grew up in regional Tasmania sharing a bunk bed with my brother, quit school, and found Bitcoin at 17, refereeing basketball and umpiring footy on weekends to have extra cash to put into Bitcoin and Ethereum. I made every classic mistake on the way through: chased hype, held dead bags from the last cycle, and had no plan for selling.
What fixed it wasn't a better coin, it was a process: understanding tokenomics and cycles, writing rules down before the market got loud, and taking profits on the way up instead of hoping at the top.
COLLECTIVE SHIFT
In 2020 I sold a big chunk of my crypto to start Collective Shift in Melbourne. Australia has no rollover concessions, so that decision came with a six-figure tax bill, and I built the company anyway, because I was sick of watching smart people get crushed by the same traps I'd crawled out of.
TODAYToday a team of 15+ behind the research serves around 1,100 members, we're a research and education partner to Coinbase, Swyftx and CoinSpot, and we invest our own money alongside the research we publish. I split my time between Melbourne and New York as we grow into the US.
I run our flagship portfolio and document every buy, add and trim to members as it happens, and its six-year returns have been independently reviewed by Crypto Tax Australia. Every claim we make is dated, in the original words, on our due-diligence page.
More about me · My Collective Shift profile · About Collective Shift
Each Friday I pick one change across crypto, AI and global markets that I think is worth your attention, and explain it plainly. Short notes land during the week. You will never get a price call from me.
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The main letter: one change in the market, the evidence behind it, how I think about it, and a line worth keeping.
Quick notes between Fridays, each with a single question or next step. Two minutes, then back to your day.
Why I write The Signal · The Signal on Collective Shift
4.8 out of 5 on Trustpilot
Taken from the 135+ Trustpilot reviews of Collective Shift, the research team behind the letter.
"The insights are clear, practical, and grounded, no BS. Their research and guidance gave me the confidence to make stronger financial decisions and actually take profits at the right times."
Tom · Verified Trustpilot review
"I've gone from making reactive decisions to following an actual plan grounded in an understanding of market cycles and risk."
Michael · Verified Trustpilot review
"Early on, I realised I needed a trusted information source aligned with my actual goals. Collective Shift has consistently been that anchor."
Jason · Trustpilot review
Watch on TED.com ↗
Listen on Apple Podcasts ↗
See the AFR Fast 100 ↗
See keynote topics and formats
Recently on 7NEWS talking about the AFP impersonation scam. Also a Smart50 Founder of the Year finalist (2026), and Collective Shift is a research and education partner to Coinbase, Swyftx and CoinSpot. Journalists and producers: my bios, headshot and coverage are in the media kit. Every claim is dated, in the original words, on the Collective Shift due-diligence page.
Collective Shift is our research and education membership: the Live Crypto Portfolio, the Wealth Engine process and a full-time analyst team, built for investors who want a written plan rather than another feed to watch.